Julie Glover Workshop Title

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Building a Brand – Kristen Lamb

In the digital age, it is impossible to sell books—or anything—without first creating and establishing a brand. But there are so many voices, conflicting opinions, and how do we know which ones to listen to? Often we lose sense of what we’re doing or even why. We’re fractured, confused, and paralyzed with anxiety because we can’t seem to get a solid footing in a world that shifts and changes daily. TRUTH: The simplest and most cost-effective way to build a brand is by using social media. Correction. Using social media WELL. There are a ton of options. Facebook, blogging, Pinterest and OMG! INSTAGRAM! *head explodes* Authors are tasked with creating the brand (YOU+ BOOKS) then cultivating a thriving, enthusiastic fan base eager to be part of our success…oh, and we have to keep writing books. Most authors already have a full-time job. Then, writing is at least another full-time if not at least part-time job. Do we really want to add SEO expert, marketer, promoter, advertising expert, and on-line data analyst to to the list of jobs as well? All authors need a brand, so this class teaches how to locate and cultivate your audience into passionate fans who BUY YOUR BOOKS! How can you grow your platform and turn your name alone into a bankable asset? Not as hard as you might have been led to believe. You DO NOT need to be a tech guru/mega-high-pressure-sales person to excel at this. In fact, best you aren’t. Yet, the reality is that in the digital age of commerce, consumers rely on brands more than ever in human history. They’re overwhelmed and we can help them out….by finding US. Consumers (which is code for readers) buy from who they know, like and trust. In a sea of infinite choices a powerful NAME is a tremendous asset. Can you say James Patterson? The single largest challenge all writers face in the digital age is discoverability and connecting with our audience is a challenge but nothing we can’t handle. This class will address: What is a brand? How to make one uniquely your own. How to BE YOU! You’re a writer, not an insurance salesman! Harness your imagination & creativity for better results (No one likes SPAM, so don’t serve it!). How to use this information to locate, engage and cultivate an audience. Myths about exposure. Common scams that will wreck your brand and earning ability. Why most